Brand Kit
One warm, festive system across the website, the app, and every email — a single navy, one orange, a disciplined type scale, and motion that feels physical. Everything here reflects what actually ships.
The mark
Keep clear-space of at least the tile's corner-radius on every side. Never recolor the elephant, stretch it, or place it on busy imagery without a scrim. Don't go below 24px on screen — that's the smallest the app itself uses it, in the header, and the hidden letterforms stop reading under it. For print, proof it at size before you commit.
Indian Caucus of SecaucusHidden in the mark
The elephant secretly spells ICS — Indian Caucus of Secaucus.
I
The foot & dot
The single front leg with the dot above reads as an “i”.
C
The ear
The curve of the ear forms a “C”.
S
The trunk
The raised, curling trunk draws an “S”.
✓ Do
- Pair the tile with the navy wordmark
- Give it room — respect clear-space
- Use on cream, white, or charcoal
- Scale the whole lockup together
✗ Don't
- Recolor or outline the elephant
- Add drop shadows or effects
- Squash, rotate, or crop it
- Place on low-contrast imagery
The palette
Saffron→coral is the identity; navy is the one ink; a burnt orange carries small accent text where the primary is too light on white. Semantic colors stay separate from the accent, each with a dark-mode-bright partner.
Core — festival warmth
Ink & surfaces
Semantic — state, not accent
Signature gradients
orange-gradient — 92° coral → saffron · the CTA
festival-gradient — saffron → coral → maroon · hero atmosphere
Reading the palette
The small “Aa” on each swatch is that color’s text color — use it, and nothing else, on that background. Saffron and Gold are gradient ends and glows, never surfaces for white text: pure white on Saffron measures 2.13:1, which no amount of opacity rescues. Coral is the lightest thing white is allowed to sit on (3.09:1), and it deepens from there — Coral Dark 4.4:1, Burnt 5.3:1, Maroon 9:1, Navy 16:1.
So a warm panel carrying white type runs Coral → Coral Dark → Burnt → Maroon, and lets Saffron glow behind it rather than under it. On white, accent text is Burnt rather than Coral for the same reason.
One face, a strict scale
Inter, falling back to the platform system UI face (SF Pro / Segoe / Roboto). Headings run heavy and tight; labels are small, uppercase, and widely tracked. Inter is free and open source — get it from rsms.me/inter or Google Fonts. If you can't install it, the system UI face is the intended fallback; don't substitute a different family.
The canonical set
One shape language: buttons rounded-xl (12px), cards rounded-2xl (16px), sheets rounded-3xl (24px). One primary action per view.
Buttons
Input · chips · badges
Physical, not decorative
Two easing curves carry everything. Content settles with a soft ease-out; overlays (dialogs, toasts, sheets) use the Vaul curve so they feel like they have weight. All of it is disabled under prefers-reduced-motion.
The assets
The palette in whatever format you need — CSS variables for engineers, JSON tokens for design tools, an SVG palette sheet, or a plain hex list. The logo files are sent on request, so we can point you at the right one.
Trademark & permitted use
The Indian Caucus of Secaucus name, the elephant mark, and the lockup are trademarks of the Indian Caucus of Secaucus, a 501(c)(3) nonprofit. Using them requires our written permission — the files being on this page is not that permission.
What we say yes to, in writing and quickly: press and news coverage, materials for an event or program we're actually part of, and partners and sponsors we've agreed terms with. What we don't: anything implying we endorse, sponsor, or are affiliated with a product, business, campaign, or candidate when we aren't; merchandise; and any altered form of the mark — recolored, outlined, stretched, cropped, or rebuilt.
Request permission and tell us where it'll appear — we'll send the right file with it. Full terms are in our Terms of Use.
Logos — on request
Swatches
Warm, plain, specific
Speak like a helpful neighbor, not a system. Active voice; a control says exactly what happens. Errors explain what went wrong and how to fix it — no apologies, no vagueness.